The Rise of the Chief Empathy Marketing Officer
We are now reminded once again that people drive the economy. Beyond any crisis and future uncertainty, it’s humans who need to feel safe and secure. The economy...
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The complete collection of Zest blog content.
SEO competitor research: Why are your competitors ranking so well?
There are sites right now on the web getting more traffic than you. For a lot of queries, too. Their success means less traffic for you, fewer conversions,...
Up your brand intelligence game with social listening
Being a marketer might not be the loneliest job ever, but it’s definitely up there. Most of the time, being a marketer feels like a One vs. the...
How to build an attractive digital marketing portfolio that gets you hired
Wanting to become a digital marketer is one thing – but actually getting into that space is an entirely different matter. To succeed, you have to be able...
Content Curation: A marketer’s guide to creating engaging new articles
Got you! You’re here looking for the magical solution to cure your writer’s block, right? Well, there’s no such thing. But I know something that works almost like...
0% bot traffic = Higher engagement 🤖 Fixel’s analysis of traffic from Zest
Are you getting what you pay for when you use PPC to drive traffic to your website? Not 8% of the time, unless bot traffic is what you...
Custom content is your brand’s multiplier. Here is how to create it
Are you using custom content to engage your readers? Does branded content make up part of your content marketing strategy? Whether you’re a content marketer or a small...
Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it 🔨
A few months back - when 2020 was just around the corner - Whatagraph had a target to hit: more qualified leads. Whatagraph, known for its powerful and...
The Anti-Extinction Roadmap for Modern Professionals
This is a guide for professionals who are part of the tribe of self-learners. It is for those who embrace the possibilities that access to the world’s knowledge...
Why we’re changing CEO seats
If the product is changing and evolving and the branding is changing and evolving, then why can't company roles change and evolve? As founders, Idan and I realize...