How to create a passionate team every day

All Top Content Zest's Guests August 6, 2020
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How to create a passionate team every day

The definition of Passion from Wikipedia is a “feeling of intense enthusiasm towards or compelling desire for someone or something.” 

This headline assumes that if you are asking for passion from your team, you already found your compelling desire and you want others to share your inspiring goal.

Did you wake up this morning knowing you are going to do something that you would do even if you weren’t getting paid? If the answer is yes, I am full of envy. If it’s no, join the salsa club. Here we wait for a passion to invite us dancing, and when it never does, we invite others to take the lead.

Are we being fake asking for passion from others when we do not have it for ourselves? Or maybe what we need is not a passionate team, but just a team motivated enough to get us from A to B and then other people from B to C?

That was a question I asked when I needed to expand my team.  Before I start asking candidates if their passion is to generate leads, I asked myself is that my passion? 

I always knew I wanted to do something meaningful and provide enough value to the world that I would get paid for it, but even though I’m highly satisfied and grateful for what I do, a Linkedin specialist for B2B companies was not something I dreamt about ever since I was a little girl. It was never my passion, but I still feel a rush of fulfillment, motivation and excitement (almost) every day I get to work and do what I do.

The reason I feel that way wasn’t because I found my passion, but because I found the sweet spot between challenge and success. The challenge of exploring different Social Selling tactics, making mistakes, failing and overcoming those hurdles, to having good results to show for my clients. That is giving value to the world and that was my true goal.

How to make your team win

Success doesn’t necessarily mean making buckets of dough and having a luxurious lifestyle. 

It can be anything that gets your brain to release dopamine. Dopamine is a “good feeling” hormone, and when released, it creates feelings of pleasure and reward. This motivates you to repeat specific behaviors.

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The good news is that it can be released from small wins like checking off your to-do list or getting to the next page in the presentation. Making your team win every day will release dopamine, and acknowledging them for it in front of their team will release another “feel good” chemical called serotonin.

If your team feels like they could win the day, not only will it make them feel valuable, but it will keep them wanting more. And that is what your team needs, not “passion.”

A photo of the author staring into the distance at an event with other people

Dreaming about my next big Dopamine rush

A Workflow that will motivate your employees

This feeling of “passion” and satisfaction occurs when accomplishing a goal that is challenging, but achievable. Here is how to set your team up for a constant dopamine rush: 

  1. Make sure your employees know the company’s goals for the next month.
  2. Ask them to send you a list of tasks to accomplish each week.
  3. Review the goals to make sure they are challenging enough.
  4. Acknowledge their successes in a team meeting.

The goal is to make them set the bar to win fast and often by setting “small” goals that will motivate them to do the big tasks in the future.

A photo of the author sitting on a chair in front of a sign saying "LinkedIn" at the LinkedIn Headquarters

Visiting Linkedin HQ in SF- a big dopamine rush I never knew I had

How to minimize training time, the “Tim Ferriss” expansion    

When I started my business, I was managing Linkedin profiles for B2B business. After a while, I started teaching Linkedin courses. And in the middle of all that I built tappedin.social – a LinkedIn automation tool. I decided to move to San Francisco to work with companies from the powerhouse of the world. Then Corona happened.  

The business was still growing and I needed to expand the team. I wanted to be sure I was making the right move in those uncertain times. I took the advice of one of my “book mentors” Tim Ferris that made the distinction between being effective and being efficient in “The 4-Hour Workweek.”

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“Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.”

Inspired by his word about efficiency and another one of his gems, “first eliminate, then delegate,” I zoomed into each task before hiring anyone, eliminated all the “nice to have” but not necessary ones, and started building a system.

Each task got a spreadsheet and was described in detail. For example: “go into linkedin.com, log in with these credentials, put it on the record”.

Then, I made a video explaining how to perform each task. The goal was to make job training super fast and economical. 

The second step was to find the most efficient workers that would be able to accomplish tasks that are detailed and easy to understand and could “win the day”. With the magic of Linkedin, I reached out to VA’s in the Philippines and India. They were happy to come on board. After a few trials that required me to be even more specific, I hired 2 VA’s full time and 2 students from Israel, which I needed for the messages in Hebrew. 

Now I can focus on “winning my day” which means mentoring businesses in building a Social Selling system on LinkedIn, and building tappedin.social.

A photo of the author standing on a hill in front of the San Francisco skyline

Reading in Dolores park was one of my favorite things (before Covid-19)

Danit Ben Simon is an expert LinkedIn marketer, who mentors LinkedIn at tappedin.social. Her coaching method is to practice the principals of persuasion, into a Social Selling playbook.  Share your dopamine rush with Danit on Linkedin: Danit Ben Simon