Welcome to the not-so-top-secret Zest Content Guidelines. Here, we’ve compiled a list of the factors that make a content suggestion Zesty. If you keep these guidelines in mind as you hunt for your next great Zest suggestion, you can be sure you’ll find the right stuff.
Zest tribe members are here to learn. While sometimes you can deliver high value in a small package, Zest members love long-form content that is filled with professional insights and details. Content that only touches the surface of a topic without giving Zesters a new perspective or understanding of a process won’t satisfy members’ thirst for knowledge.
For instance, listicles are not in depth by nature. Hence the chances of a listicle being accepted by the Zest tribe members is low.
Check that link
Every suggested link must take Zest members directly to the content being suggested. A link leading to a website’s homepage instead of a specific content item won’t be accepted. And, of course, broken links aren't a go either.
Stay on (the marketing) topic
Zest is a tribe of professional marketers looking to improve their marketing knowledge and avoid content fluff. So the tribe only approves marketing related content.
Tell, don’t sell
Zest community members aren't looking to be sold. Zest members love actionable advice and tool recommendations. But if your suggested content is overly salesy, CTA-stuffed, and highlights a single brand too much, chances are that the tribe will not approve it.
Go beyond the news
Pieces of content that only announce marketing related news don’t usually get published on Zest. What does serve up value to Zest members are content suggestions that pair the latest marketing news with actionable advice on how to respond to this news.
Less fluff, more action
Zest tribe members aren’t looking to learn the basics of marketing. Successful content suggestions provide members with information that extends their knowledge base and includes actionable takeaways. The best Zests help experienced marketers learn something new or improve their workflow.
Keep it quality
If the suggested content itself is poorly crafted--poor audio quality, bad grammar, difficult to understand--then Zest members aren't going to benefit from it Hence it might not get approved by them.
Send the English version
While Zest has many members from around the world, we are currently only publishing English language content. However, if you’d like to help expand our language capabilities and join our Localization team, contact Yam at email@example.com.
No double dipping
Sometimes a content suggestion ticks all the boxes and is worthy to be called a Zest but the Zest tribe may still need to say no. This can happen if another member has already suggested the content. (Each piece of content can only be Zested once).
Every Zest should be T.A.R.T.
Zestable content is (T)rustworthy (A)ctionable (R)elevant and (T)imely. So, if the Zest members can't uncover the publish date of your suggestion, we may have to say no. Our Zest members need timely content and without a date, it’s hard to tell if the information shared is still relevant.